Wednesday, March 19, 2008

Coming Attractions?: Hollywood, High Tech, and the Future of Entertainment

This is a book about the history of Hollywood and Silicon Valley's technological relationship over the years. Author Philip Meza’s credentials are mostly in research and consulting. Much of the book talks about strategies for what Hollywood will need to do in order to stay afloat in the world of new media and Meza consults companies on this, so it’s safe to say he has proper credentials for this particular subject.

The book is definitely worth reading for people who are involved or would like to be involved in the media industry as well as people who are just interested in the latest example of the technological innovations from Silicon Valley merging with the money, business, and talent of Hollywood. The history provided gives perspective to the history of Hollywood’s struggle to accept new technologies and what they do to sustain profits. The inside information Meza provides is right from the front line and it will be interesting to see how relevant this information will be in the future.

5 out of 5.

-Ryan Keeshan

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